“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge

“I am a kind of burr; I shall stick.” – William Shakespeare


“I’ll say this; you are persistent.”

“Kudos to Brittany. She’s been very persistent.”

“Brittany has been very patient in trying to reach me.  Persistence is a strong point with me.”

Almost all of the new prospective clients we talk to make a comment similar to these. You may have met or spoken with Brittany.  She is Pendant’s Business Development Manager and is usually the first point of contact with Pendant for clients. Persistence is one of Brittany’s strengths, and it exemplifies Pendant as a whole.

The client in this example ( Pendant blog ) understood clearly that persistence was a key factor in turning catastrophe into success.

As a relatively young company, founded in 2006, most Pendant employees can comment and would agree that it has been a hallmark of any success Pendant has achieved.

The Pendant team certainly understands and appreciates the value of things mentioned by President Coolidge above, like talent, education, and genius. We’ve written in other blogs and in our core values about the importance we place on learning. But without the desire to “stick to it”, we would be a much diminished version of ourselves.


A great example is Pendant’s determination to grow in the conveyor handling segment as a control systems integrator. Pendant during the early years focused strongly on aviation refueling projects, with an occasional process industries project thrown in. Around 2011, Rob Ward, Pendant’s founder, saw an opportunity for Pendant to enter this space about 8 years ago, despite having never executed such a project.  Rob and the team began to learn how to successfully complete these types of projects, while at the same time working to establish opportunities. It took talent and education, but persistence is most responsible for the fact that since Rob set the target, Pendant has grown by a factor of 12, the average Pendant project has grown by a factor of 6 (since 2013), and this year approximately 70% of Pendant revenue comes from the conveyor handling segment.

We often say that projects always end up being technically correct. But at Pendant, we want to make sure you get to that technically correct solution as smoothly and profitably as possible.  Our promise to you is that we’ll be persistent about it. And if you really don’t want to become a Pendant client, don’t let Brittany get hold of you.

Bring that persistence to me